» Our Team

Diane Birch

Founder of SponsorPACK, Diane Birch, has been a business and personal performance coach for nearly 15 years, providing directors of small to medium companies with support and coaching in establishing, then developing their business. Her experiences with a number of major companies, including the Arcadia Group and Debenhams, gives her the ability to work on a wide range of projects.

Her success story derives from her ability to deliver groundbreaking solutions to complex problems through flexible, creative thinking. She has a natural gift for motivating and influencing people with her confidence and enthusiasm.

SponsorPACK is her own innovation, inspired by her son’s love of rugby, coupled with the knowledge that local sports clubs find it increasingly hard to raise the funds required to keep them afloat. Her vision is to start by helping local clubs to survive and prosper and then to roll out the SponsorPACK solution nationwide. Diane understands the importance of grass roots and community sports to everyone, no matter what their age, and is passionate about helping these clubs to continue their good works

Her enormous stock of energy, experience, and enthusiasm for life should make SponsorPACK a sure-fire success and fulfil her dream of securing the fate of sports clubs all over the country allowing youngsters to carry on playing the game!

Jurgen

Communications Director, Jurgen Reid, provides SponsorPACK with support in Communications including Social Media management, he acts as a consultant and mentor, drawing on the considerable knowledge and experience he has gained from his position with the police force and his 12 years spent serving as an Aircraft Technician with the Royal Air Force. With his continued support and friendly insight, Jurgen is a trusted and invaluable member of the SponsorPACK team.

Alex

Director of SFB Consulting, our shareholder, Alex Groundwater, is a highly experienced infrastructure manager and strategy consultant. For the past 15 years, he has worked for various industries throughout Europe, the Middle East, AsiaPac, and the USA. 

Having worked for companies in the Consumer Electronics, Pharmaceutical, Banking, Recruitment, Networking Technology and Music sectors, being able to tap into Alex's wealth of experience is a real bonus for SponsorPACK and the clubs and businesses that we support. 

In his spare time, Alex is a keen photographer and enjoys scuba diving, sailing (for which he recently completed ASA bareboat charter qualifications), snow skiing, reading, and cooking. Alex swears to us that he only wore this bright yellow wetsuit because sharks hate bright colours (we believe you Alex, thousands wouldn't!)

www.sfb-consulting.com

Liam our inspiration

Diane's son Liam was her inspiration for the concept of Sponsorpack.  Liam has dyslexia and dyspraxia and at 9 yrs old was having problems at school, lacking confidence and self belief to the point that he had told her he had considered taking his own life.  Diane was desperate and at the end of her tether ......and then Liam's Uncle introduced him to Rugby.

The under 10's team at Rochford Hundred Rugby Club welcomed Liam with open arms and the Coaches and Manager were extremely supportive and worked hard to teach him the skills and techiniques required.  Having dyspraxia meant Liam was used to getting knocked so Rugby proved an ideal game for him.  Once he caught the ball he would run like a tank through the opposition to score a try and proved a successful last line of defence as Fullback. He had found something he was good at and excelled to the point of playing for Essex and becoming an integral part of the R100 team.  Unfortunately injury has kept him out of the game for the past year but he is working hard at the gym to regain his fitness level and rejoin them as a Colt.

Despite his teachers telling him he wouldn't be able to cope Liam is now an apprentice Plumber just taking his NVQ in Gas Installation and Maintenance after passing his initial Plumbing qualifications with ease.

Diane is a keen supporter of the team and her attendance at a conference on fundraising 3 years ago informed her that there is a club a month closing down across the country due to lack of funds.  This fact spurred her into action and so 18 months later Sponsorpack was born!

SponsorPACK - keeping kids off the street and on the pitch!