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» Sponsorship Hints and Tips
What period of sponsorship is the best?
Your sponsorship activity can last as long as you want it to but to gain maximum exposure we recommend you book for a season which is normally about 9 months. If this isn’t possible then we recommend you book for at least 3 months to give your advertising a chance to get noticed!
How do capitalise on my sponsorship?
Ultimately, like any advertising campaign the desired result is the same – the final purchase of your product or service by the consumer. But because sports transcends borders, languages and cultures, sports sponsorship has become increasingly important in recent years as an additional and successful means of communication for a business who wants to enhance their image.
The SponsorPACK method of sponsorship gives you the opportunity to forge relationships with the club and its members and visitors. Think of your poster as the dance card and the club’s facilities as your opportunity to fill it. Your sponsorship entitles you to guest membership of your club so make sure you take advantage of it and visit. Watch a game, attend a lunch, and support other events like a family fun day. The members and the club will appreciate your support and our Club Liaison Representative will help you to build those relationships.
Think of your sponsorship as an opportunity to network with people who don’t normally network!
Can you link my company’s logo to a page on the clubs site?
Your Sponsorship Consultant will ensure that you get the best package for your budget and yes some clubs do have the opportunity to have your logo on their website.
